For some reason this last paragraph made me laugh:

Rupert Murdoch, who bought MySpace in 2005, has already expressed concern about the growth of Facebook. His executives will now be under even more pressure to find ways of making MySpace fashionable again.

BBC: Social sites battle for new users
Which reminds me – DesignDyke, I emailed you about my other blog that talks about social software a lot more, but it was probably eaten by hotmail.