Facebook soon to equal spam?

Wired: Facebook Rolls Out Highly Targeted Viral Ad System

The real kicker is the third component. It essentially collects the data from the first two components (keeping user info anonymous, of course) and provides it to a given business to assist in its targeted advertising objectives. For instance, a user who goes to Coke’s page and interacts with or installs its viral app (“Sprite Sips”) can pretty much expect to become a shill — inserting all sorts of branding messages and endorsements into friends’ News Feeds.

We suspect that Facebook Ads means more app spam … lots and lots of product-pushing app spam.

All kinds of potentially creepy privacy issues there. I’ve already seen instances where third-party apps were able to display otherwise privacy-controlled information, so it can only get worse.

Ranking the sexiest women?

I’m quoting lots of this response to Maxim magazines poll of the world’s five “unsexiest women” because I think it’s really important.

In calling this kind of vicious, sexist rubbish “news”, the poll is given a smidgen of legitimacy. The media implicitly support the notion that it is OK to scrutinise and rank women on the basis of the most superficial and degrading of all criteria — their appearance.
In the past three decades, as women have made advances in public life and steps have been made towards greater equality between the sexes, the scrutiny of women’s bodies seems to have gathered pace. Take politics as an example. In Media Tarts, Julia Baird’s excellent book examining the media’s treatment of Australian female politicians, Baird argues that women in politics are rarely judged on their merits. Media commentators are far more interested in women’s hairstyles (Bronwyn Bishop, Julia Gillard), sexual histories (Cheryl Kernot), polka-dot dresses (Joan Kirner), sexiness (Julie Bishop, Natasha Stott Despoja) or unsexiness and weight (Amanda Vanstone) than their policy stances or the contributions they might make to the fabric of our nation.
Indeed, in many respects, women are still seen as less the sum of their parts and more the sum of their “bits”.
I can hear the naysayers: if you don’t like lists like these, don’t read them. And I agree. But even if — like me — you don’t actively seek out polls like these, assessments of women permeate every aspect of our culture. Ask any woman and she’ll tell you that such images are the reason she spends hours in front of the bathroom mirror, worrying about her every blemish or ripple of cellulite.
Media outlets need to be much more reflective about the role they play in fostering this kind of self-scrutiny among women. They must abandon the practice of uncritically promoting sexist material about women, of the kind we see in the Maxim poll. Because, as a woman, I can only do so much to avoid such harmful nonsense.

The Age, Media’s ugly looks obsession

Fascinating, and perhaps scary: When work becomes a game

Video games are big business and soon they could be big in business too.

All of a sudden, say academics and researchers, companies have realised that all the time employees spend gaming in virtual worlds is changing them.

Companies were adopting game mechanics for several reasons, said Dr Reeves.

The main reason was for the transparency it gave to the way workplaces were organised and for revealing who got things done.
“It exposes those that do and do not play well,” said Dr Reeves. “There is a leader board and you know the rules.”
It had the potential to turn workplaces into meritocracies where the most accomplished are easy to spot because they have racked up all rewards, achievements and levels required for a particular post.
While it may not sweep away systems of privilege or end nepotism it had the potential to make workplaces fairer and take some of the grind out of the day job, he said.

BBC, When work becomes a game
But what if you don’t play games? Will familiarity with gaming conventions give some people an advantage? Could you ‘game the system’?

This really won’t make sense if you’re not from Melbourne…

…but imagine my outrage that Franco Cozzo doesn’t deserve his own proper Wikipedia entry!
I originally thought of him because of an article about anger in America over non-English language ads which made me want to hear “Comprate da Franco Cozzo” and “Megalo megalo megalo” again.
Maybe there is hope for Australia yet – I might have been too young to notice any fuss but his ads, in Greek, Italian and English, were cult classics rather than an outrage. There’s a video on YouTube where someone’s spotted him in a car and asked him to say the lines from his ad, but even better – here’s the original Franco Cozzo ad.

A week in the life of me

Tonight I went to see small metal objects at Stratford Railway Station, part of the Ozmosis series at the Barbican. It closes on the 10th so Londoners still have time to see it.
Yesterday I recovered from Saturday’s parties (my drinks, the rooftop fireworks party, lesbo club with the bestie over from Brussels) at the Turkish baths with my local bestie. On Friday I went to Behind the Mic – definitely an event to check out again -Thursday I enjoyed the comfort of conversation and food at one of the Vietnamese places on Kingsland Road, Wednesday I saw Airealism‘s Noir, on Tuesday I heard Judith Butler and Chetan Bhatt speak at the LSE then went for drinks, and oh, yes, on Monday I was granted indefinite leave to remain in the UK.

Some random travel/hippy articles

US immigration ‘worst in the world’

Entry requirements in the United States are the “worst in the world” and visa rules are “cumbersome”, causing tourists to steer clear of America, according to a leading figure in US travel and tourism.

It’s certainly one reason I’m not going to or through the US.
In other news, organic food really is better:

The biggest study into organic food has found that it is more nutritious than ordinary produce and may help to lengthen people’s lives.
The evidence from the £12m four-year project will end years of debate and is likely to overturn government advice that eating organic food is no more than a lifestyle choice.
The study found that organic fruit and vegetables contained as much as 40% more antioxidants, which scientists believe can cut the risk of cancer and heart disease, Britain’s biggest killers. They also had higher levels of beneficial minerals such as iron and zinc.

Call to use leftovers and cut food waste

Research by the government’s waste reduction agency, Wrap, found that one third of all food bought in Britain is thrown away – of which half is edible. Wrap will claim that this discarded food is a bigger problem than packaging, as the food supply chain accounts for a fifth of UK carbon emissions and decomposing food releases methane, the most potent of the greenhouse gases. Wasted food is estimated to cost each British household from £250 to £400 a year.
‘If we stopped the amount [of food waste] that we could stop, it would be the same as taking one fifth of cars off the road